Pharoh Athletics — Est. 2013 · Tampa, Florida
We Don't
Make Shoes.
We Make Masterpieces.
"We do not make shoes to fit in. We make shoes to lead the pack. Over 12 years of research and development has gone into engineering the most advanced performance footwear technology not yet on the market."
— Mosimo Jones, Inventor & CEO
Future Concepts
The Next Generation
of Performance Footwear
A glimpse into where Pharoh is taking athletic performance technology — beyond the shoe, beyond the category.
Aker P1 — Future Concepts
Our Mission
Engineering the Future of Athletic Performance
Pharoh was built on a single conviction: that performance technology and luxury identity are not opposing forces — they are the same force, properly engineered. We push the boundaries of what footwear can do by developing patented systems that merge adaptive cushioning, energy return science, and premium design into a single product ecosystem. We exist for athletes and collectors who refuse to compromise.
Our Story
Built Through Persistence
The First Patent
Patent No. 1Founder Mosimo Jones — drawing from experience at the world's most recognized athletic footwear brands — files the foundational patent for Pharoh's pressurized cushioning technology. The architecture for a new category of performance shoe is born.
Pharoh Athletics Founded
The company is established in Tampa, Florida with a clear ambition: disrupt a market dominated by legacy brands through engineering-first innovation and an uncompromising commitment to premium craftsmanship.
R&D and Refinement
Seven years of iteration — materials, geometries, pressure dynamics, and design language. Each prototype advancing the system toward a product worthy of the Pharoh standard. No shortcuts taken.
Unified Under Pharoh
The company consolidates under a single premium identity — redefining its position as a luxury performance technology company. Not a sneaker brand. A new category entirely.
Second Patent — Aker P1 Technology
Patent No. 2A second patent is secured — engineered specifically for the Aker P1. Protecting the proprietary combination of the Adjustable Air Cushioning System (AACS), Pebax midsole architecture, and interconnected TPU lattice forefoot developed with Carbon3D. The Aker P1 is not just a shoe. It is a protected technology platform.
Aker P1 — Founder Edition
The first production model releases July 4, 2026. 323 NFT-verified Founder Edition pairs. The culmination of over a decade of research, two filed patents, and an uncompromising vision of what athletic footwear can become.
The Technology
Dual-Patented Systems. No Precedent.
Three proprietary technologies engineered to work in concert — each a departure from conventional foam-only midsole design, protected under two filed patents.
AACS — Adjustable Air Cushioning
A pressurized rubber bladder embedded in a Pebax foam midsole, adjustable via valve stem. Tunable from soft landing cushion to explosive sprint support — a pneumatic spring that no fixed-foam shoe can replicate.
Pebax Midsole — World-Record Polymer
Pebax by Arkema. The same high-rebound copolymer trusted by world record-setting athletes. Ultra-light, minimal energy loss, explosive return at every stride. An unfair advantage, engineered in.
TPU Lattice + Carbon Fiber Plate
A full-length carbon fiber lever plate paired with an interconnected TPU lattice forefoot by Carbon3D. Controlled buckling architecture delivers up to 20% greater energy return than solid foam. A trampoline, precisely calibrated.
Our Philosophy
"Design is not just what it looks like and feels like. Design is how it works." — Steve Jobs
Performance Without Compromise
Every gram of material, every millimeter of geometry, every pressure rating is chosen because it makes the athlete faster, more efficient, and more capable. Function is non-negotiable. Then comes the luxury.
Luxury as Identity
Matte black. Metallic gold. The Pharoh Aker P1 is a statement — worn by athletes who understand that excellence has an aesthetic. We do not chase trends. We set them.
Category Creation
Pharoh is not competing within the current footwear market. We are building a new one — smart performance footwear at the intersection of engineering, luxury, and athlete identity. The category did not exist. Now it does.
Future Ecosystem
The Aker P1 is the first product in a performance technology ecosystem. Adaptive systems, biometric integration, recovery technology — the Pharoh vision extends well beyond a single shoe. This is the beginning.
Limited First Production Run — July 4, 2026
Reserve Your
Founder Edition.
323 Founder Pairs · NFT-Verified · Dual-Patented Technology